Pricing
Prices should be displayed on the item itself or on a shelf label near the goods.
If an item is marked at a price and the salesperson tells you it is a mistake and in fact the real price is higher, the trader may be committing an offence by displaying misleading advertising on the price tag.
Likewise, if you pick up an item with two price tags attached, it is an offence to sell that item at the higher price. However, if the trader does not want to sell the item at the lower price, they have the right to withdraw it from sale altogether.
False/misleading advertising
You have the legal right to receive accurate information about the products or services you want to purchase without being tricked or misled. It is illegal for a trader to make false or misleading statements about the price, quality, nature or purpose of any goods or services.
Bait advertising
Bait advertising is where a trader advertises a particular item at a bargain price to attract you into their shop. However, when you arrive at the shop, you find that the discounted item is sold out and instead you are offered a different, more expensive item.
When a trader advertises goods at a discounted or special price, they must supply the goods at that price for a period that is, and in quantities that are, reasonable. If the offer is for a limited period, or if stocks are genuinely low, this must be made clear in the advertisement.
If you find yourself in this situation you can request a raincheck or a similar product at the same price.
Gifts and prizes
Be wary of special gifts or prizes that are offered as an incentive to buy a product or service.
Sometimes the cost of these gifts or prizes is built into the price of the original item. As always, it is important to shop around and compare prices before making a decision.
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